Dick's Sporting Goods Fitness

Throughout 2014 I worked with Dick’s Sporting Goods digital marketing to build their visual brand identity across all digital and social marketing materials. We created imagery and materials with an attention toward how their online audience and channels differ from their traditional brick-and-mortar retail communications, and fine-tuning the messaging and context for those uses. Our work was focused on partnerships with their key brands and stories: Women’s fitness and running for Brooks, Lucy, New Balance, Under Armour, and Nike.

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