WHAT WE'RE MADE OF MATTERS.
Reebok is constructing a brand new reality: one where plastics get a second life, and shoes are made from things that grow. They're headed toward a more sustainable future, but it’s a journey. Black Math helped visualize the plan for getting there.
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The Elements
Reebok's new sustainability initiative breaks down five key materials, illustrating their sustainable characteristics and explaining how they’re used. We dug into the details of each characteristic; learned all about the materials; and built a visual language for consumer-facing messaging. And did we also put these ingredients in the blender to create a powerful smoothie? YOU HEARD RIGHT! When your shoes become too worn to wear, you’ll know they are perfectly tenderized and ready to eat*. After visualizing each individual element, we worked to bring the resulting imagery to the website, social, & out-of-home product campaigns.
(*Reebok says not to do this)
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Bloom Algae
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Castor Bean Oil
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Eucalyptus Bark
![](https://cdn.myportfolio.com/28169c53caae9984696fecbbaf6316f4/0b2657ce-bb89-418f-bf46-985bd74a6d61_rw_1200.gif?h=118f5e327a84724ffdd9119bff3419fd)
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Natural Rubber
![](https://cdn.myportfolio.com/28169c53caae9984696fecbbaf6316f4/98fe715e-7443-4ca6-8886-eb38bff92e8a_rw_1200.gif?h=cb1aa9833ffb7753c8339accae7325fa)
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Recycled Polyester
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Process
E L E M E N T A L C O N C E P T S
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C O M P O S I T I O N & C O L O R
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P E N C I L T E S T S
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M A T E R I A L R E N D E R E X P L O R A T I O N S
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[Ree]Cylced Key Visuals and Animations
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